In marketing strategy, product is not viewed as a tangible product, but the source of value to be delivered to the customers. Products – 4Ps in Slicing Pie with a Razor: Ockham Technologies' Founding Agreement Case Promotion (Communication Strategy of Ockham Split) – The emergence of social media and online advertising has changed the landscape of Ockham Split communication mix and communication strategy. Place (Channels of Distribution ) – Distribution mix of Ockham Split has taken a new dimension with the emergence of Online Retailing & domination of players such as Amazon.Ĥ. Price – Pricing strategy that Ockham Split is pursuing in various customer segments it is operating in.ģ. Product – The products Ockham Split is making or are in the pipeline to capture potential markets.Ģ. Jerome McCarthy consolidated the 12 elements of marketing mix and other critical component into a simplified framework – 4Ps of Marketing Mix.ġ. The 12 core elements of Neil Borden Marketing Mix are -Ĥ - Marketing Research – Fact Finding and Analysis,Ĭonsolidation of 12 elements of Marketing Activities into 4Ps of Marketing Mix According to Neil Border, organizations blend the various elements of marketing mix into a marketing strategy that helps the organization to compete and developed a differentiated positioning in the market place. Neil Borden of Harvard Business School first used the term “Marketing Mix” to explain the set of activities that a firm uses to execute its marketing strategies. Marketing Mix of Slicing Pie with a Razor: Ockham Technologies' Founding Agreement – Definition & Explanation Our immersive learning methodology from – case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Innovation & Entrepreneurship field, Marketing Mix factors, Products related decisions, pricing strategies and more. It also touches upon business topics such as - Marketing Mix, Product, Price, Place, Promotion, 4P, Collaboration, Conflict, Disruptive innovation, Diversity, Labor, Leading teams, Operations management, Product development, Technology. The Slicing Pie with a Razor: Ockham Technologies' Founding Agreement (referred as “Ockham Split” from here on) case study provides evaluation & decision scenario in field of Innovation & Entrepreneurship. Slicing Pie with a Razor: Ockham Technologies' Founding Agreement case study is a Harvard Business School (HBR) case study written by Noam Wasserman, Yael Braid. Related Areas : Collaboration, Conflict, Disruptive innovation, Diversity, Labor, Leading teams, Operations management, Product development, TechnologyĮMBA Pro Marketing Approach for Slicing Pie with a Razor: Ockham Technologies' Founding AgreementĪt EMBA PRO, we provide corporate level professional Marketing Mix and Marketing Strategy solutions. What should they include in the agreement, and how should they structure their equity split?Ĭase Authors : Noam Wasserman, Yael Braid But as Ockham entered its initial phase of product development, pressure began mounting for the team to discuss and finalize a founding agreement. The trio had provided the seed capital of $150,000, contracted a development team to build their product, garnered serious interest from a potential investor, and readily agreed on their roles within the company (Jim was CEO, Ken was COO, and Mike was Head of Product Management). Each founder had contributed significantly to bringing the Ockham concept to life. Soon they recruited a third member, Mike Meisenheimer, to lead product development. Uncertainty lingers over each member's future contributions, though - how is the team to devise a durable and effective split? Jim Triandiflou and Ken Burows worked resolutely to plan for the launch of their sales management software company. Ockham Technologies' three founders are about to craft their founding agreement and split the equity among themselves. Introduction to Marketing Mix Analysis - Product, Price, Place PromotionĮMBA Pro Marketing Mix 4P Analysis for Slicing Pie with a Razor: Ockham Technologies' Founding Agreement case study
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